What is the ideal guest engagement engine for Theme Parks? We've come up with 3 ways that will help maximize this: 1. Ticketing and Point...

Does your organization have a data culture? Getting senior leaders to consistently use data for decisions is difficult. Instilling a...

Data quality rules are the key to data quality. A data quality rule is simply a statement in plain language that defines some attributes...

Every day, team members around your organization use Salesforce to record activities. These are the activities happening in real life...

How can Salesforce help you to establish and maintain your data quality? Establishing and maintaining data quality is essential for any...

Salesforce is a powerful CRM tool that can help businesses automate manual processes, workflows, and data collection. However, after...

Can we agree that the past 2 years were like no other? The challenges we've all had to face in our personal and professional lives have...

Bridget Van Kralingen, Senior Vice President at IBM, said, “The last best experience that anyone has anywhere, becomes the minimum...

It’s rare to only have one person analyzing data, especially big data. So how do you know whose analysis is the most recent? On the one...

Do you have the support you need to connect your teams and customers on their own terms? One of the best ways to generate more revenue...

How many silver linings have you found through the Covid-19 pandemic? One benefit is that it has resulted in a huge technology...

Making an impact in our community is a part of who we are and what we stand for. We are proud to be a member of Pledge 1% and have...

Is your team spending less time selling and more time struggling to log their daily activity? You're not alone! But that's where we come...

How many different ways can you send an email in Salesforce Marketing Cloud? As you become more familiar with Salesforce Marketing Cloud,...

Bluegator is a company that is built on a foundation of values. These values define who we are and who we want to be. They are the...

You know if you had better insights and visibility into your guest's behaviors you could make better decisions about how and where to...

This month we had the pleasure of talking with LaneTerralever to discuss how the COVID-19 pandemic has changed the way Venues think about...

Email is valuable. You know it. More importantly, your guests know it. For most venues, they use one or both of the strategies below to...

The guest experience can be tremendously enhanced through technology, and smartphones are the least common denominator for most guests....

This is a great example of deploying guest experience technology to drive Recency, Frequency, Duration, and Spend. Kudos to the teams at...